Starting a home business takes courage and confidence. But, bringing together the paperwork and keeping your products or services ready will get you clients. However, it will not be enough. Calling your neighbours, friends and family will give you the initial collection and momentum to move forward, but it will not last long. You need to be able to market your product or service effectively so that your customers keep coming and your business grows. Marketing guru Sebastian Greenwood stands Gordon B. Hinckley thoughts that ‘Without hard work, nothing grows but weeds.’ Here are a few tips that will make your home-based business the talk of the town.
Optimise your social media page: One of the first things you would do upon starting your business is create a social media profile. This idea is a perfect marketing plan but if do not optimise your network, then you will lose out on an easy opportunity to connect and create more customers. Keep your content smart, with attractive images but ensure it has a professional overtone throughout. Since you are marketing your work, most of your future customers out of natural curiosity will view your personal page also. Just make sure that on visiting your profile, your prospective customer or vendor reconsiders his decision to form a working relation with you.
Develop a smart website: Industrialist Sebastian Greenwood believes Dan Millman quote, which says – ‘I learned that we can do anything, but we can’t do everything… at least not at the same time. So think of your priorities not in terms of what activities you do, but when you do them. Timing is everything.’ Your business page on social media will get you enough leads but if your future clients want to know more about the products, then you will have to take that extra step to keep their interest. Create a professional website that explains your work, your motivation, a gallery showcasing portfolio and even ask your earlier clients to put up a few testimonials. A smart and user-friendly website will bring in more traffic and leads for your company.
Enhance your network: While digital networking optimisation gets you lots of leads and clients, traditional methods of networking still work better. Attend conferences, seminars that are similar to your business, keep your visiting cards ready and be prepared with a smart pitch about your product or services. The power of word of mouth can ensure enough interest in your business and it could get you noticed very quickly.
Domain knowledge is a must: If a prospective customer is meeting you, there is a natural expectation that you will be able to explain the product or have in-depth knowledge about the respective industry. If you are unable to give a convincing answer or are unable to throw insight into your industry, then you will lose the confidence of the customer immediately. It is necessary that you read up continuously about your industry and identify the bigwigs, so that if you have chance meeting, you can ask intelligent questions.
Learn more about Sebastian Greenwood:
Google+ – https://plus.google.com/+SebastianGreenwoodonecoin
Twitter – https://twitter.com/sebastiantruth
Facebook – https://www.facebook.com/sebastiangreenwood.onecoin/