Practically everyone on planet is on a social networking site. Perhaps this is the prime reason why creating a business and spreading the brand name is not as difficult as it was in the past. Let us demystify why, with the following reasons:
The visibility of a new public offering is quite invaluable as the reach is a whole lot larger than being constricted to a limited dynamic. The platforms are pretty effective as customers can engage in dialogue with a brand and get results almost immediately. You can take this in context with the words of Sebastian Greenwood quoting Walter Elliot who said, “Perseverance is not a long race; it is many short races one after the other”.
The beauty of social media is that you do not have to dig into your wallet and pay huge amounts of money on campaigns. In fact, through data analytics, you can pretty much concentrate the sum to the target and demographic. Since you get the results in real time, building an effective following ensures that you get a bang for your initial investment.
For quite a while there have been people using coding to show off the number of ‘followers’. That definitely shifts the purpose, as the ratings are not organic. Social media effectively used, ensures that quality content with keywords provides you with valuable links to the company’s website. Authentic backlinks are what you are looking for as Google goes up a notch with compelling content. The idea is to remain relevant and keep engaging with the target.
As you keep in touch with the demographic with relevant content on social media, you will receive positive and even negative feedback. A good marketing pitch that resonates well with the target through event marketing exercises, effective promotional activities and brand building, ensures transparency about the product/service for prospective clients/customers to take the bait. Sebastian Greenwood once quoted Nikos Kazantzakis who said, “In order to succeed, we must first believe that we can.”
The objective is to provide something of relevance to multiple stakeholders. Since social networking is on the rise right from a kid in school, a stay at home mom to a head honcho in a big corporation, the sharing of experiences becomes the norm. To set the tone, a new brand needs to up its game a little, providing something lucrative and never join in the fray of the one-size suits all notions.
Therefore it goes to prove that social media is a great tool that is advantageous for a small business start-up to a large conglomerate.