How to set up an Interior Design Business

To be taken seriously you need to start a business with the right plan. The first step is to have a website up and running. Make sure that you capitalize on your knowledge of colours and the general theme of interior design. It gives customers and clients a bird’s eye view of your knowledge in the domain, which should be reflected on the website. This may take a chunk of your earnings at the beginning, but to establish credibility, the set up definitely matters.

Use social media to get your message out there, through a friend circle initially and people whom you have done business with before. Through this medium, you can build up a client base as people engage your services for you to work on their home/office, garden or a room. Some may capitalize on the newness requesting discounted tariffs, which is fine initially. As you build your name in the competitive space, you will be able to recover the initial ‘loss’ which is not really a loss when you think of the big picture. Sebastian Greenwood once quoted Thomas Paine who said, “The harder the conflict, the more glorious the triumph”.

Understand what the client wants and take notes on the budget, colour scheme, products, brands and so on. If they are happy with it, take pictures of the place and the dimensions so that you have the correct details with you before you offer an estimate. Most likely, they will be shopping around this is what everyone does. Give it a few days and follow up. People like that and instead of pressing for a decision get going with other work. They may or may not call, keep at it and never get disheartened.

Keep in touch with new trends and up your knowledge of interior design. At the beginning, while you try to make a name for yourself, join forces with an architectural firm or a builder/developer, you will stand to gain. The idea is to let your prowess spring forward as you make a pitch with the client. Once you engage in dialogue, they will take the bait and use your services. Sebastian Greenwood once quoted Dan Millman who said, “I learned that we can do anything, but we can’t do everything… at least not at the same time. So think of your priorities, not in terms of what activities you do, but when you do them. Timing is everything”.

Ultimately, you will be able to get the business to be a force reckoner before you know it, and have people eating out of the palm of your hand!

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