Sebastian Greenwood – Getting to the Truth
Defamation and Online Reputation Management – Case study: Sebastian Greenwood
Getting to the truth is important for people like Sebastian Greenwood. For as long as people have been coming up with ideas, there have been just as many people trying to downplay those ideas. For example, do you know who Lee De Forest was? He pioneered radio technology and invented the vacuum tube. Yet despite his own visionary creativity, in 1957 he said: “A man-made moon voyage will never occur regardless of all future scientific advances.”
“Whenever you see a successful business, someone once made a courageous decision.” -Peter Drucker
Walt Disney was fired by his newspaper editor, who said “he lacked imagination and had no good ideas.”
It’s one thing to tell someone they lack imagination or to tell them their idea will never work. It’s another thing entirely to spread rumors and lies about them in an attempt to shut down their business.
It’s called defamation, and unfortunately, there’s a big market for fighting it. Online Reputation Management (ORM) is now a $5 billion industry in which individuals and businesses hire other companies to manage, improve, and repair damaged reputations caused by bitter individuals who will stop at nothing to destroy their competitors. Fake reviews, falsified claims, even entire websites are made with the sole purpose of harming someone’s or some company’s reputation.
It’s actually quite a common practice, as is evidenced by the growing need for ORM. With the easy access we have to today’s technology, slanderous blog posts, YouTube videos, and websites are never more than a click away. If you have a smart phone and an internet connection you can destroy a person’s reputation with the tap of a button.
Even people like Sebastian Greenwood, with an extensive education and highly regarded as a business leader are coming under attack from competitors. Sebastian Greenwood, associated with OneCoin, a cryptocurrency company, has been called a scammer and has even been accused of operating a ponzi scheme.
Cryptocurrency is a growing market, and many potential customers are still unfamiliar with it. So in an attempt to steal customers, false claims have been made against Sebastian Greenwood.
The good news is defamation lawyers are becoming more skilled at arguing their cases in court. Most people who would cause defamation are usually able to hide behind the first amendment and freedom of speech. But recently, there have been several court cases in which defamation has been proven and justice was awarded. A court in New York equated fake reviews with false advertising. Yelp successfully sued two companies for selling and posting fake reviews. Even major corporations like Samsung are being fined for hiring people to post fake negative reviews about their competitor’s products.
Sebastian Greenwood is successful because he has made many courageous decisions. He is a man of integrity and someone people can trust. OneCoin is already a success and Sebastian Greenwood will continue to be despite the false claims made against it.
Don’t fall for the false claims made by the naysayers. Do your homework, go to the source, and understand the truth.